Olcay Ozer Baran Kablo / Foreign trade Director “Baran Kablo is realizing its export attempt.”

It is a known fact that export activities have vital importance for many companies in our day. Export sales capabilities have taken on the duty of being a locomotive for our companies. Due to current reasons such as the fragile structure of the Turkish economy, sudden fluctuations in exchange rates, the uneven progress in imported raw material prices and the unending course of the pandemic period,

Baran Kablo currently develops its product portfolio with customerspecific solutions in addition to standard cable productions in the Turkish Cable market and makes its name known as a rapidly rising brand. Baran Kablo has started to take the steps towards this action with the announcement of the year 2021 as the Innovation period. Baran Kablo has developed its export department in the second half of the year, completed its deficiencies in this section and started to obtain effective results rapidly with a view to better market its R&D studies in foreign markets and to move towards its targets.

Baran Kablo primarily has focused on increasing its awareness in foreign markets and creating its brand image in order to write a similar success story on the foreign sales side in parallel with the increasing momentum it has achieved in domestic sales. In this process, revisions were made in every department from production to sales, from quality to shipment, and the missing staff was completed by recruiting experienced and best people. Our company, which quickly has completed its shortcomings with the opportunities provided by its strong-willed staff, flexible and dynamic structure, has increased its marketing activities that will bring its brand to the forefront in foreign markets.

We have signed sales contracts with the most important distributors in the region, mainly located in Europe and the surrounding countries, and started shipments much as our position in export activities is just at the beginning of the road. In addition to the current working countries, it has achieved the success of exporting in more than 10 countries in a short period of three months. Thanks to this whole process, while we incorporate a serious corporate experience, we also update our export marketing skills in accordance with the conditions of the day.

We aim to attract new customers and new markets to our structure with our belief that is strengthened by customer satisfaction, which is formed without ignoring the local habits of our customers in every country where we carry out sales or marketing activities. Today, we aim to increase our export figures to much higher figures than where we are, with the image of a Baran Kablo which has completed the missing works of the current year and realized its targets in 2022.

We know that we have a long road ahead of us to carry our company Baran Kablo to the point it deserves in foreign markets; besides, we believe that we can close distant destinations with the full support of our company’s dynamic management team and the contribution of all our colleagues. We will continue to grow by developing and progress by learning.