Prysmian Group Turkey’s 'Attention! All Cables Are Not The Same … ' Initiative Captured Hearts In Italy

Attention! All Cables Are Not the Same… initiative launched by Prysmian Group Turkey in 2012, to increase awareness on right cable usage had repercussions all over the world.
“We were invited from the four corners of the world to provide support for the implementation of this initiative in their countries” said Mr.Erkan Aydoğdu, CEO of the Prysmian Group Turkey, who explained the project in the PryVilege Organization attended by the worldwide dealers of Prysmian.
Prysmian Group Turkey, which carries out the operations of Prysmian Group, the leader of the worldwide energy and telecommunications cables industry, in Turkey continues to introduce the “Attention! All cables are not the same…”initiative to the world which is the largest initiative of the Turkish cable industry aiming to raise awareness in the industry as to right cable usage.
Mr.Erkan Aydoğdu, CEO of the Prysmian Group Turkey also made a presentation with Mr. Valerio Battista, CEO of the Prysmian Group and Mr. Hans Nieman, Head of the Prysmian Group Energy Affairs in the PryVilege Organization held in Sorrento, Italy between the dates of May 18 and 19 to which dealers of Prysmian from all over the world participated.
Mr. Erkan Aydoğdu provided information as to the ‘Attention! All cables are not the same … ‘ initiative in line with the ‘Differentiation, Innovation and Sustainability’ strategy to dealers from all over the world and said “All of the participants showed great interest and appreciated the initiative. They requested support for implementation of this initiative in their countries by inviting us to their countries “.”When we launched this initiative in the beginning we always underlined that this initiative would have great repercussions not only in Turkey but also in the world. Now seeing this proves that the path we follow is very right” said Mr. Aydoğdu who expressed that ‘Attention! All cables are not the same … ‘ initiative’s having so much interest from the world encouraged them.
We reached 2000 people
“We visited 13 cities throughout Turkey at the first stage, and we provided information as to our initiative. We organized 23 seminars in two countries and 12 cities within the scope of Road show and reached more than 1430 people personally. Then we proceeded to the second stage. The most important element of this stage was Kablomatik a program to help people choose the right cable developed by our R & D team working closely with our stakeholders in the market. To access Kablomatik our website named www.prysmianperformanstesti.com and iPhone application is used. In addition, there is access to the application by Android and Blackberry. We have reached many people from different walks of life by advertising, interview and promotion works at the 2nd stage. However, we launched 3rd stage with new tests and new researches thinking that the initiative did not achieve its goal yet. The number of our tests which was 2645 reached 6288 at this stage. We reached about 650 new people with the 12 seminars we organized in our Adana, Ankara, Izmir and Mudanya factories at this stage. So in total, the number of people we reached personally exceeded 2000” said Mr. Aydoğdu stating that more than 300 people attended to the launching of ‘Attention! All cables are not the same … ‘ initiative in December 2012.
University students learned the usage fields of the cable
Prysmian Group Turkey, desiring to explain the ‘Attention! All cables are not the same … ‘ initiative to students in engineering faculties of several universities, gave the first training to 60 engineering faculty students in Istanbul University’s Avcılar Campus within this context. The company provided detailed information to students as to ‘General Cable Structure and Practices’ during the training, particularly within the interest area scope of students. “We are making investments to our young people who are the future of Turkey within the ‘scope of our company mission” We are connecting Turkey to tomorrow” which we announced in 2012, in addition to our factory and our industry. In this sense, I would like to emphasize that we are happy to meet our student friends. We want to create awareness on many issues in engineering faculty students, such as mainly in cable structure and applications in addition to cable safety and cable usage areas in Turkey within the scope of the trainings we provided. We aim to provide training to students also in the engineering departments of other universities within our plan, “said Mr. Erkan Aydoğdu who made explanations related to the educational process which will continue throughout 2015.