30.11.2023 - Kablo Tel Dünyası - Cable - Production - Material - Machinery Technology Magazine
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Madem Reels announces a second manufacturing plant in Middle East – SAUDI ARABIA

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Madem Reels announces a second manufacturing plant in Middle East – SAUDI ARABIA

Madem Reels Group is proud to announce our new expansion in Middle East. The shareholders of Madem Gulf Ind – BAHRAIN have agreed to open a new manufacturing, assembly and distribution plant in Jeddah, Kingdom of SAUDI ARABIA. This will become the second manufacturing plant in Middle East, following the initial plant located in Askar, Bahrain. Operations are scheduled to begin in 2023 with assembly and distribution beginning in Q3-Q4, while manufacturing is set for Q1-Q2 2024.

The initial investment encompasses cutting-edge full automated wooden drums CNC lines and will create over 100 new jobs. Annual capacity should reach over 1.000 truckloads of KD reel kits. “ Aligned with our values and commitments to our customers, we are thrilled with the new plant in the Kingdom of Saudi Arabia. It’s a great step in the continuous evolution of Madem group to be part of KSA’s current developmental strategies and economic vision, which will further improve and maximize our production & delivery capacity within the kingdom itself as well as the GCC, Arab, and North Africa markets.

– Alexandre Monte Mezzo – General Manager

“It’s a proud moment for Madem Reels Group, the largest and fastest growing wooden reels group in the world, with the addition of our newest branch in Jeddah, Kingdom of Saudi Arabia which will be our largest factory in the region. Opening a second branch within the GCC reiterates Madem Group’s strong commitment to cater to the growing requirements of customers in this region especially the booming KSA market in line with the Royal Vision 2030. This new plant incorporated with the latest automated technology will have increased capacity and productivity to meet all the requirements and demands of our customers in the region.”

– Adel Abdulla Mohammed Janahi – General Manager Sales Madem Reels Group, with headquarters in Brazil, is the global leader in nailed wooden reel manufacturing. Madem is proud of its own renewable forests, sawmill and manufacturing facilities in Brazil, USA, Bahrain, Colombia, Mexico, and Spain. We employ over 700 dedicated associates world-wide. Our combined annual production exceeds 6.000 containers of knocked down reels, including customized products, that ship to over 200 Wire & Cable plants in 45 countries. The name Madem represents over 74 years of wood industry experience.

https://www.youtube.com/watch?v=A62W I4bZRn8&t=38s


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