How did hundreds of people reach Nexans during the most convenient fair in Turkey?
Turkey’s first live virtual fair took place on October 6th-7th- 8th. Nexans chatted with the visitors in the fair which was pioneered by Voltimum and which is a first in Turkey and the exhibitors uploaded the new technological solutions and sectoral developments.
İstanbul, October 10th, 2016 – Texans, “Brings energy to life” through its extensive range of cables and cabling solutions to its customers. The Group attended the first virtual exhibition in Turkey, adding yet another to its innovative works. One of the global players in the cable industry, Texans shared the latest developments regarding its products and services and particularly building installation cables and Alsecure products from the fire safety product range, Construction Products Regulation (CPR), LAN cables, solar power (PV) cable solutions and sustainability with its visitors during the exhibition.
The visitors visited the exhibition from wherever they want for 24 hours which entirely took place online on October 6th to 8th. Creating their avatars and visiting the stands, the visitors downloaded the documents regarding the products and services they want, watched videos and seminars and attended interactive games and competitions. Discussions were made with the Nexans experts in the exhibition area via online chat and Skype connection.
Nexans organized two different games for its visitors for the duration of the exhibition and rewarded its fortunate customers after a drawing. One of the games consisted of knowledge based questions on the brochures and the other had the visitors compete using the selfies they took with the screen shots from the Nexans stand, whereupon the selfie awards was one of the games which drew the most attention in the exhibition in accordance with the virtual spirit. Nexans Turkey Marketing Manager Selim Yetkin said: “There is no doubt we are all aware of the rise of the digital world.
Accordingly, it is very meaningful for us to be a part of this innovative exhibition which is a first in Turkey and to share this special experience with our visitors. Virtual exhibition both allowed our visitors to reach us conveniently and facilitated our access to certain useful data, offering flexibility for everyone in today’s world where time is of essence for us all. In addition to professionals in the industry, there were many students who visited our stand and applied for jobs. All of these are exciting for us”.