Hes Cable Assistant Commercial General Manager Şükrü Kakillioğlu: As Hes Kablo, we are a brand whose quality and reliability have been registered by valid documentations at home and abroad.

As Hes Kablo, you left many years behind. How did your company come to these days and how did you reach that level by passing through which stages? May you mention about activities and product range of Hes Kablo today?
As Hes Kablo being under the umbrella of Boynak Holding, we shape the organizational structure under management values and rules of Boydak Holding . The brand established in year 1974 to manufacture energy cables provides its services to cable and wire sector by manufacturing today fiber optic cables, copper communication cables, energy cables, high voltage energy cables, aluminum conductor, enameled winding wire with 40 of years experience within the sector and investments made.
The reason why our brand is among mostly known and preferred brands of cable sector to which it serves is that it closely follows up needs of the sector, offers suitable and quality products to its customer as well as carries out manufacture of copper and aluminum wire rods which are basic raw materials of cable manufacturing, manufacture of PVC and HFFR granules which are raw materials of materials such as filling/ sheath/insulation and manufacture of materials such as bobbins, cases, pallets which are packing materials at its own integrated facilities.

Products manufactured in Hes Kablo facilities are holder of quality certificates such as ISO, TSE, VDE, GOST, UKRSEPRO and KEMA as result of audits carried out periodically by national and international auditing companies, especially quality systems ISO 9001, ISO 10002, ISO 14001, ISO 17025, ISO 50001, TS 18001…
Mostly to which sectors do you provide products? May you inform us about your domestic market sales and export activities? Turkish cable sector started to make its mark in many fields at abroad. What do you think about that matter?
As Hes Kablo, we are also a brand whose quality and reliability have been registered by valid documentations at home and abroad. As Hes Kablo, we deliver our products to more than 130 countries today.
Considering the domestic market, we ranked 68th with our brand in the ISO 500 list recently published. We have registered our leadership among Turkey’s cable manufacturers through that listing as well as we have maintained our place in the ISO list as leader of cable sector successively for 11 years since year 2004.
May you evaluate general condition of the cable sector, future of the sector and issues of the sector in our country?
We cannot say that there is a severe deficiency concerning the cable standard in our country. The basic issue is that some companies put non-standard products onto the market intentionally to decrease the cost and users make price oriented choices and demand such products.
Furthermore, in many cases, the fact that the one who purchased a cable is not the same person who will use the cable is among issues which annoy cable manufacturers which have become a brand. Because, while you strive to increase quality and performance of your product and bear significant costs, the fact that purchasing companies prefer the cheapest one among all brands fulfilling the minimum criteria constitutes a severe paradox.
Besides, while mentioning about our cable standards being at European level, it is unfortunately not possible to say the same thing in terms of market control, legislation and sanctions. However, we believe and hope that these troubles will decrease in course of time through awareness of users.

Cable sector catches the eye as a sector in which competition is very high and accordingly profitability is at minimum levels since current manufacturing capacity is above the demand. Considering the ISO first 500 and second 500 lists, the fact that cable companies have their operations with very low profitability rates in spite of high turnover figures is the biggest proof of the condition.
Another reason why profitability is low is that companies manufacturing out of the standards sell cheap products of poor quality and reduce the prices… We hope that companies manufacturing out of the standards are eliminated from the market and reasonable levels will be attained at the profitability- competition point in parallel with increase of education level, awareness of users and institutionalization of purchasing companies.
As a company, what is your middle and long term growth target for year 2016?
As Hes Kablo, we aim to grow constantly in year 2016 as well. Besides, growing through export, introducing Hes Kablo brand to new and large markets are among our biggest targets. Furthermore, we aim to increase our turnover by addressing to various fields of our sector with weak current cables to be included in our product range. As our recent period targets, growing through export, introducing Hes Kablo brand to new and larger markets and offering minimum 50 percent of our manufacture to foreign markets are among our primary targets.