Kadir Karahan Foreign Trade Manager of Baran Kablo AŞ: We offer our domestic and quality PUR spiral cables to our customers with flexible delivery times.

Baran Kablo, one of the important actors of the cable sector, serves its customers with its products in international quality standards. We have evaluated companies, products and the pandemic period with Kadir Karahan, Foreign Trade Manager of Baran Kablo AŞ.

Could you give information about your product types?

Baran cable has aimed to specialize in low current cables and gained the appreciation of its customers in this process. As the main groups in the classification of low current cables in general; we can sort it as

1. Signal control cables
2. Communication and communication cables
3. Control cables
4. PUR cables

In addition, especially in the field of Pur spiral cables supplied from Western countries, our company has become competitive with its European competitors in the nature of customer expectations of these products by actualizing a wide production area and high quality products. Our domestic, quality PUR spiral cables are presented to our customers with flexible lead times.

Why are your company and products preferred? What are your quality and service standards?

Especially in the industrial cables section, we are far behind as a country. Our manufacturers in our own industry have not yet established their faith in domestic-made cables. A high proportion of industrial cables in our country are imported from Europe with very high costs. So we set out to be the best in this part and started to push the doors by producing the same product as our European competitors to meet the needs of the industry. We presented our samples to our future customers, and the feedbacks were very successful. In spite of not being very fast, we are moving on this path with confident steps. With the principle of continuity of quality and production, our company set an example in its sector with the principle of production respecting to the environment and human life in compliance with the requirements of ISO 9001:2015-Quality Management System, ISO 14001:2015 Environmental Management System and ISO 45001:2018 Occupational Health and Safety.

In addition, we offer my cables, which we produce within our body, to the satisfaction of our customers by confirming the quality of our cables with product certificates obtained from elite certification organizations. How do you evaluate the year 2020?

First of all we started to the first day of 2020 with the pride of being Baran Kablo A.Ş. As of 2020, our company has changed its type and has taken a step further on the corporate path. For the first semester of 2020, we set out to realize our goals in the field of machinery industry. We have taken important steps in this area. But unfortunately, the pandemic process turned the markets upside down in our country, as it did all over the world. At first, we thought a lot about how we could follow an alternative path, and before long, the Corona sector had already begun to form. We are a company that already has production in the medical field, and we have developed our work in this field and done a very good job with our sales team, especially in the domestic medical market. We could say we were ready for it.

The world has just begun to normalize. What are your new normal domestic and international sales expectations? Can you reach your basic overseas market and customers?

Since its establishment, Baran Kablo has been a company that has grown in development and improvement priority. So far, we have managed to overcome many troubled crisis processes by growing. Because we are not only a company that produces based in Turkey. We are a company that has managed to create our own head office in Europe and dealerships in different countries connected here. We are moving forward by improving our cable sales in Europe. In this regard, we preferred more active wholesaler buyers instead of large distributor buyers. These companies are wholesalers that serve online retail sales, which have a huge power, especially in Europe and America. News of the quarantine with the pandemic process brought uneasiness before. But when people experienced quarantine, they chose to turn it into a fun situation. If you’ve followed, online sales giants in Europe and America have achieved record sales. We, as a company, got our share here. Frankly, we have always developed our foreign commercial operations to protect against crises that will be in our country. But in a major crisis affecting the entire world, we have performed admirably. If we think of the new normal commercially, it has brought our lives to reach the product in demand in shorter ways. Although our country has not yet shown a break in online sales, manufacturers, sellers and shopkeepers have to be open to this development. Because this process also brought people to realize how valuable their own time is. I believe that online sales will come a long way in our country soon.

Can you share your expectations for 2021?

Although a pandemic process continues that no one can intervene, we have grown rather than shrunk. In 2020, we increased our cable machine track by 3 times. We have come to a considerable position as a production facility in Turkey. In the new year, we will continue to provide quality service by reaching customers more widely with our reinforced production. Our goal this year is to further increase our market in the section of cables imported in the industrial area and to be the first brand that comes to mind.