Erse Kablo Domestic Sales Manager Mehmet Güven: “Erse Kablo Has Registered Its Importance to Customer Satisfaction with ISO 10002 Certificate”

•How did you spend a year for cable sector?
What are your impressions and evaluations
about 2019 for your company?
As Erse Kablo, we can evaluate the past
year as a year in which we achieved our
domestic sales targets based on the productivity
in our production by progressing
in a controlled manner in our cost analysis.
As Erse Kablo, it has always been one of
our primary goals to provide continuity in
quality service and to carry the Erse brand
further despite the unfavorable economic
conditions. By closely following the market,
we shaped our campaigns and inventory
costs according to our strategic sales
plans. In the coming period, we will continue
to keep the pulse of the market in line
with our sales targets.
In the customer satisfaction surveys we
evaluate every year, we reported that
88,18% of our customers’ satisfaction
increased by 3% compared to the previous
year, in our internet-based surveys conducted
in 7 regions last year with 105 costomers.
We take care to take actions according
to the opinions and suggestions of our
customers every year.
We have recently renewed our quality
system documents. With our ISO 10002
Customer Satisfaction Management
Certificate, we have certified custmer satisfaction,
which is also among our corporate
values. This certificate reinforced our
system-based perspective in managing
customer complaints.
This year, together with the marketing
management, we placed our relationship
management with our customers in our
sales managemet center. Our office centers,
mainly in İstanbul, Ankara, Bursa,
İzmir, Samsun, Adana and creating an active
sales representation of our sales network
system, our dealers will continue to
maintain our market leadership in Turkey.
• What strategy will you follow in your road
map for your domestic market targets in
2020, what kind of year awaits the cable
industry and your company?
Since we passed through a period in which
sector dynamics should be watched carefully,
the risks arising from daily parity data
changing over time enabled us to consider
our sales forecast analysis in more detail.
Many company generally prepare their
sales forecasts based on previous years,
and include a general forecasting method,
including their growth expectations.
According to these estimates, it starts to
implement strategic plans on capacity,
workforce, purchasing and growth. If your
prediction is unrealistic (Forecast
Deviation: Positive / Negative) it is highly

likely that you will face negative results. If
“Forecast>Realized” is faced with excess
inventory and inventory problems and you
may lose at break-even point. Otherwise,
you may experience performance problems,
customer dissatisfaction and turnover
losses in term because your resources
such as “Forecast