ERAT TELEKOMÜNİKASYON SAN VE TİC. LTD ŞTİ GENERAL MANAGER FATİH ERKAN. ‘We Continue to Grow at Fiber Speed in 2022’

In addition to fiber optic cables, copper data cables, additional boxes, patch panels, fiber optic and data accessories are also produced in our factory. Acting with the slogan “Let’s Produce at Fiber Speed”, our company has become a reputable brand with its experience in the sector and the high-quality products we offer, as well as the ERAT brand, which is preferred in more than 35 countries abroad. Mr. Fatih who said that we are proud to be a rapidly growing brand of our sector and to share our success and quality with our valued customers informed our readers about their company.

Could you inform us about your company and product types?

Being the leading Fiber Optic Connection Equipment and Accessories Manufacturer in our country, Our company was established in 1998 to carry out fiber optic cable assembly and fiber optic cable additional assembly works. We have a wide range of products that appeal to the entire telecommunications sector. Our production is carried out in a total of 10000 m2 of integrated facilities, 6000 m2 of which is closed, according to ISO 9001 standards and with ISO 14001, OHSAS 18001 requirements in mind, by our expert team with knowledge and experience in its field, using machines and methods suitable for the latest technological developments. The ISO quality certificates issued as a result of the periodic audits carried out by national and international monitoring companies are an expression of the trust shown to the ERAT KABLO rand, products and our company. In addition to fiber optic cables, copper data cables, additional boxes, patch panels, fiber optic and data accessories are also produced in our factory. Acting with the slogan “Let’s Produce at Fiber Speed”, our company has become a reputable brand with its experience in the sector and the highquality products we offer, as well as the ERAT brand, which is preferred in more than 35 countries abroad. As ERAT Kablo, we are proud to be a rapidly growing brand of our sector and to share our success and quality with our valued customers.

Would you evaluate 2021 in terms of your sector? Was it a plus year in terms of domestic and export markets?

Although we have undergone a period of stability arising from the Covid-19 epidemic and the problems experienced in the raw material supply process, which affects the whole world, we, as the Erat Kablo family, achieved our goals for 2021. We have created a strong infrastructure in our domestic and international channels with our company strategy that we have created based on a complete understanding of the demands of our industry and customers. Despite the challenging conditions we have been under, we have grown as we have aimed and completed 2021 by cooperating with new companies. We aim to grow for 2022 by increasing our work even more.

We read that some countries have recently started to loosen pandemic measures. How do you assess this situation? When can you see the results?

The pandemic was a difficult and debilitating process for all humanity. Of course, it has adversely affected many companies in the sector. Thanks to the measures we have taken and the work we have done in this process, we have tried to minimize this negative effect. After Covid-19, we kept up with the changing and developing market demands and continued on our way. You also know that production and sales should not stop in order to respond to incoming demands and meet the needs of our customers, which also applies to countries with the same global problem as us. For this reason, I think it is right for countries to start loosening pandemic measures. Because I think we should leave this process, which is deeply affected by our economic and sociocultural activities, behind with the least damage and loss. Therefore, we must accept the normalization process and keep up with the relaxation of the measures. Thanks to the measures that the ideals have started to loosen, the movements and demands in the market have started to increase. As Erat Kablo family, we expect much more increase in the following days.

To what extent does the current domestic-foreign economic conjuncture affect your raw material and input supply? What are the pros and cons of the current conditions in international competition?

As I mentioned before, we had a stable process due to the covid epidemic in the raw material supply process, but these problems will leave our factory in a difficult situation and there has never been a process where we can say that we cannot find raw materials. For the troubled parts that we have foreseen in our raw material supply, necessary measures have been taken by negotiating with our existing business partners and suppliers, our investments have been made and our production has continued without slowing down. Movements in exchange rates have led to an increase in sales prices in the domestic market and to an increase in demands from the foreign market, even if it caused a recession in the market. Our company strategy and attitude, which we have created for our competition with other manufacturers in our country and abroad, continue in the same way.

Which markets are you targeting in 2022?

As there are new markets among our plans, we aim to grow in the domestic market by giving dealerships in the cities that are deemed appropriate in order to appeal to more segments in our country. At the same time, we will continue to produce Domestic and National with new projects and new business partnerships by giving dealerships to international companies in line with our goal of becoming a world brand. As Erat Kablo family, in addition to reaching new markets, technological infrastructure and R&D investments will be increased in accordance with our vision and mission. We will be not only sales-oriented but also investment- oriented for our work in 2022. We plan to invest in new machinery in order to be able to respond to the demands of our customers more quickly and at the same time increase capacity in our production. Of course, we also aim to increase our employment at the same rate.

What you want to add…

We have opened our Ankara Regional Directorate by adding a new one to the many investments we have made on this road that we have been working on for 24 years. Our new regional directorate in Çankaya YDA Center

It serves with its strong and dynamic team. In order to better serve our customers, our investments will continue in different regions in the coming days. As Erat Kablo family, thank you for hosting us in this issue.