Mr. Murat Dogan, General Manager of Colorex Konsantre Boya ve Plastik Sanayi: Our company, Colorex, is one of the highest quality Masterbatch manufacturer companies of our sector in Turkey making production without compromising on quality.
Could you please explain how your company Colorex was established and after which stages your company reached its current status?
We established our company COLOREX on 05.11.2006 by starting to work at our home office. Much as the passing years take many things from our lives, they have reflected as years of experience to COLOREX. Although our company was established on the basis of buying and selling in terms of trade, we decided to launch production activities due to the intense demand we received increasing each and every passing day as a result of our honest and principled trade approach and subsequently our company became among the outstanding brands in its sector.
To make production or to establish a factory requires a big amount of capital while it has a much lower rate of profit. How do you maintain this balance? It seems really difficult to survive in the sector when looking from outside. What would you like to say on this issue?
Not only in Masterbatch sector but in general, to makes business in Turkey really requires great effort and dedication. Our company, COLOREX, entered the sector in a different way, and naturally we created a different connection with our valued clientele on the basis of win- win approach. Hopefully this will come to fruition for long years.
We did not have any doubt that we would become the highest quality producing Masterbatch Company of the sector in Turkey because we never compromised on our Production quality.
What would you like to tell about the usage area of your products?
We have many advantages as well as disadvantages because we make our production in Bursa province. BURSA is the leading province of Turkey in automotive production and therefore most of our customers are from the automotive sector however we, as COLOREX masterbatch, are a company which addresses all the Turkish market. We are proud services to our esteemed clientele in many cities of our country including Van, Sinop and Hatay provinces.
How do developments in Euro-Dollar parity affect your exports? Is high currency rate an advantage for export?
High Euro rate seems to be an advantage for export when observed from outside, however we, as producers, support stability and wish that Dollar and Euro continue to be in a stable manner because we make production continuously in the sector.
Could you please evaluate your company and sector for the last quarter of the year in an environment where competition has increased?
As is known making trade has become really difficult in our Country after the last developments. Making production is one issue while sales is another problem and most importantly collection of your receivables is really a success in our day. We, as COLOREX, are moving forward with firm steps by coming over all difficulties thanks to our young and dynamic team.
What is your approach to the brand concept for a good marketing and sales strategy in the sector? Which method does your company follow as to brand awareness in marketing and sales processes?
We created the COLOREX brand from zero and it has taken its place among the best-known brands in our day. We naturally attach great importance to advertising and advertising. We are currently conducting advertising works in Europe and the Eastern bloc countries in terms of brand awareness.
Is this year’s data positive or negative compared to the same period of the last year? Would you like to share with us your forecast for 2019 basing on these data?
We will not give up growing in a developed manner with firm steps by increasing our customer portfolio each and every passing day in a stable way and without comprising on our approaches and principles.