Mr. Cem Alaca, Sales Director of Trio Kablo İmalatı Sanayii ve Tic. Ltd. Şti.:All substantial projects to strengthen our brand image in the national market will be our main target this year.

We prepared our infrastructure in order to be a permanent, sought and preferred brand in our sector. Our biggest target is to leave a trace in the sector with our experienced production and sales team by virtue of our highquality service understanding and be a role model company followed by others.
Would you inform us as to establishment of your company?
Our company was established in March 2017 through professionals who have worked as managers and entrepreneurs for numerous years in the sector. Trio Kablo founded with its motto of “True Quality” has preferred to the serve national and international sector stakeholders thereof without comprising on quality and by keeping up with the needs and innovations of our time from the inception thereof. We take firm steps thanks to our experienced manufacturing team in our factory, our national and international professional sales team and our innovative thinking infrastructure, by always aiming the newest and the best.
You are new in the cable sector? What are your goals and projects?
We prepared our infrastructure in order to be a permanent, sought and preferred brand in our sector. Our biggest target is to leave a trace in the sector with our experienced production and sales team by virtue of our highquality service understanding and be a role model company followed by others. One of our goals is to come to the forefront in the field of specially designed cables which we name “special cables” in addition to standard cables which we mainly produce by virtue of our technical infrastructure and experience… Our other big targets include to achieve highlevel projects, and to become a brand which is preferred in the export market
Would you give us information about your products and your production infrastructure?
Our company, Trio Kablo, manufactures low current cables. Our main production varieties are as follows;
1. Coaxial Cables
2. CCTV and Diaphone Cables
3. Data Communication Cables
4. Signal Control Cables
5. Fireresistant Cables
6. Instrumentation Cables
7. Communication and Fire Warning Cables
8. Professional Sound and Microphone Cables
9. Irrigation System Cables
10.Special Cables
Our machine park is equipped with state of the art PLC controlled and brand new lines.
Our company attaches importance mostly on our laboratories… We are aware that being able to test our products properly has great importance and therefore we approached this issue very sensitively. We have the comfort of making all the tests of our products by virtue of our latest system testing equipments and most importantly thanks to our fire laboratory. Fire resistant cables are currently used in all projects and they are mandatory for human health and safety. Fire resistance tests for all those cables can be made in the fire laboratory established in our facility.
Do you prefer to work for the domestic market or for export?
Our primary goal is to be active in the domestic market and to take the required steps in order to be an outstanding brand. Export is an indispensible issue in trade… Our goal is to be able to export 30%of our production in this year. We have accelerated the necessary infrastructure works in line with this target.
Would you please evaluate the Turkish cable industry as regards production capability, quality approach and export performance?
The Turkish cable industry is an industry which has improved itself as regards production capability, capacity and vision … In terms of export we observe that the export rates of Turkish cable manufacturers have reached really serious figures. However, in some regions, our industry is still questioned due to nonstandard products sent abroad in the recent period. The biggest issue in the domestic market is that there are companies which are in competition with nonstandard products. The companies which are sensitive in terms of quality and standards already have a special place in the market. However sometimes comparison made only by basing on the price gives harm to our sector.
Did you determine your 2018 road map? Would you kindly share your goals and projects with us?
2018 is a very important year for us because we will pass from crawling to walking. We planned the steps we will take in our branding process one by one. This year we aim to put into practice these plans and secure our place in the market with fast and sure steps. Our main target this year will be all big projects which will consolidate our brand image in the domestic market. Our greatest goal is to make a difference thanks to our approach of quality products and quality service.
I would like to thank all of the KabloTel Dünyası family for this interview and providing us with the opportunity to present our company and wish you success in your works.