29.03.2024 - Kablo Tel Dünyası - Cable - Production - Material - Machinery Technology Magazine
Kablo Tel Dünyası

Ersin TURGUT, Member of the Board of Directors and Export Manager of Seval Kablo: “The largest “Mega Factory” Project of Turkey

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Seval Kablo continues making new investments and taking new initiatives. Ersin TURGUT, Member of the Board of Directors and Export Manager of Seval Kablo who underlined that they believe that they can come through competition by only making new investments said the following: “We have difficulty in finding a suitable place for our new facilities because the vicinity of the location of our facility is occupied at the moment. In order to overcome this problem we plan to put the largest cable production facility of Turkey into practice with our Mega Factory Project”.
Could you please introduce Seval Kablo to us with your own words?
The foundations of our company were laid with the foundation of the Company Cagdas Elektrik by Hasan Ali TURGUT, Chairman of the Board of Directors of our company Seval Kablo in Izmir in 1974. That company was successfully engaged in the sale of electrical material and cables in Izmir and Aegean Region for long years and became a renown company in Turkey. It has started production at its production facility with an area of 300m2 in Denizli in the year 1980 and that facility became one of the most modern and big facilities of our country. Today Seval Kablo has reached a capacity of processing 42.000 tons of copper and 60.000 tons of granules with its 500 experienced employees in its 6 production facilities which has a total area of 70.000 m2 with a closes area of 50.000 m2. Seval Kablo produces its products in compliance with TSE – HAR – BASEC – SII – VDE – KEMA – NF – GOST – TUV standarts and ISO 9001 – 1001 and OHSAS management systems, CE directive and RoHS.
Seval Kablo exports 75% of its products while it sells 25% to the domestic market. The sales to the domestic market are realized through the company Cagdas Kablo in order to be able to meet the dynamic and customer demands more rapidly.
As SEVAL KABLO family we continue making our best efforts in order to provide the best service to our customers and solution partners who prefer our company with our 85 specialized staff with a market experience and our branches in IZMIR – ANKARA – ISTANBUL and BURSA (working with stock) and Logistical Center in DENIZLI .
Human factor is the most important factor that sustains a company. Our company has always attracted attention to investments in qualified personnel. Our personnel members are not only our employees but each of them are a member of Seval Kablo family.
Do you make investments in R&D and technology and if yes, how do these activities are reflected in your operations?
Our company has put aside a budget of 600,000 TL in 2017 and 1,000,000 TL in 2018 for R&D studies and training activities. First of all we have covered a quite long distance regarding the training of out technical staff. I may say that we managed to raise to high levels the knowledge level of our employees regarding the technical research studies and tests in various countries of the world, particularly Europe in the year 2018. However we believe that development and change has no limits and we continue our training activities speedily accordingly.
We may say that there are two main headings, namely metal and plastic, in the research and development branch of the cable sector. We have very intensive research and improvement projects for both of these main headings. We aim at accelerating our improvement projects together with the copper casting plants that we are planning to invest in in the upcoming years. On the other hand we may say that our research and development activities in the field of plastics proceed on a higher level than those of many of our competitors both at the local and global levels thanks to our investment in HFFR. We particularly have the opportunity to produce plastic products with different specifications thanks to the plastic complex that we have built with an investment of 3 million euros under the scope of the modernization investments for the year 2017. Our research activities in this field are directed in line with the directives given by the standards based on the diversity of the environments in which the cable can be used.
As is well-known cables may be used in very different interior and exterior environments. Not only the ability of the cable to perform its function in the best manner but but also having a high level of durability in the immediate environment is important. Our design team and engineers are incessantly continuing their research and development studies aiming at obtaining a compound with a long economic life which is suitable for the environments against which plastic may resist and they also try to develop a know-how accordingly.
Which are the countries and regions to which Seval Kablo realizes a substantial amount of exports? What is your strategy for diversifying your export markets? May we learn your target markets and export volume directed to your markets?
Generally we export our products to all countries. Our products are currently used in more than eighty countries. Our products are predominantly exported to North America, Africa, USA and Middle East. Public awareness about our brand is increasing in those countries and we have become a brand preferred in this sector. These markets are followed by Balkans and North Africa. We select countries with different structures in order to diversify the target market and reduce the risk in this way. We take into consideration all factors, be it political, economy or cultural and determine the target market accordingly. One of the most important factors for us is the competition environment in the market. We analyse that factor in the best manner with our experienced staff. We make use of various means including commercial consultancies and fairs. We determine the export volume according to the structure and needs of the countries. In general we want to use up to 20 % of our export volume in the potentially new markets. What would you finally like to add to your statement…
Another subject to which we attach great importance and for the achievement of which we make our best efforts is to make a contribution to the establishment of safe living areas. Security of life and property against the fires during which thousands of people die and tens of thousands of people are wounded as well as large material losses are incurred is directly proportional to the performance of the material used during the fire. One of the important construction material is cable. EN 50575 standart regulating the applications of CPR in the cable sector determines the requirements about the reaction performance of the “power, control and communication” cables used in any construction, including buildings and infrastructure, against fire, the tests related to those requirements and the criterion related to compliance assessments. In other words it sets forth not which performance a specific cable must show but the criterion which must be met by a definite performance of reaction against fire. Along with this the above mentioned standart also makes it compulsory the declaration of the performance of the cables used in the buildings against fire and CE marking. We give CE approval for many products included in our product portfolio. Currently we have many more products which are in the development stage. Furthermore we are rightfully proud of being the first company that has achieved this in Turkey. Seval Kablo has shown a growth of minimum 50% every year during the period of last 10 years and continued its stable growth. That growth may be a lasting growth only based on the financial power, production of good quality product and services, but most important of all, realization of new investments.
When we look at the facts from this point of view it will be inevitable to plan new investments as a company competing with giant companies in the world. As we have done in the past our current investments are based on qualified labor force, technological infrastructure and research and development. Because we believe from the heart that we will grow in the sectors more and more everyday with our Seval brand products, which have become identified with the concept of quality, a team of 400 labor force each of whom has specialized in their respective fields and strong technical infrastructure.
We have difficulty to find a suitable place for our new facilities because the vicinity of the location of our facility is occupied at the moment. We are trying to overcome this problem by planning to put the largest cable production facility of Turkey into practice with our Mega Factory Project. Furthermore our machinery park is renewed in order to produce stronger products with higher tonnages.

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