Elcab Kablo Export Director Hatice Aslandag; “One might think Elcab Cable is a company which produces only cables. However our company is not only a cable producer. We also produce groupings of different cables, particularly silicone and supply these products to the industry of durable household products.”
We have attached great importance to specialisation in the silicone cable and durable household products sectors and for that reason we are very pretentious in the production of very special silicon cables. However, Elcab is a company which is specialized not only in the production of silicon cable but also of grouping production of different cables, particularly silicone.
Since the year 1998 we, as Elcab Kablo, are engaged in the production of various products used in the production of durable household products like silicon cable, glass fiber cable, silicon gasket, silicon macaron, plug-in cable and PVC cable. We are pretentious about the quality and competitiveness of our products in terms of price as features which lets us step forward. Our company which carries out its production operations in its own production facility with its closed area of 7000 m2 always aims at the future with its young and dynamic team. Under this scope, our company has been granted ISO 9001:2008 and ISO 14001:2005 quality certificates by the Quality Management System ISOQUAR in the year 2005 as well as VDE certificates as a result of the regular inspections carried out by institutions like REACH, ROSH, EAC and TUV. Elcab Cable which exports 40% of its production capacity continues its operations without making concession from quality, in compliance with the relevant standards and with the advantages of quality product, suitable price and delivery on time to meet the needs and demands of its customers, as the most rapidly growing company of the sector. It is our biggest goal to be able to meet the demands of the customers at the highest level in all the products that we had produced from the date we had started production until today. For that reason offering product diversity with a view to meet the needs of our customers to whom we provide service at the domestic and export markets based on customer focused understanding of production forms the basis of our production policy.
Our market share consists of domestic sales by 60 % and export sales by 40 %. We as Elcab Kablo, continue our sales activity with our 2 separate professional teams both in domestic market and international market. Our market share shows plus\minus rate of changes in accordance with the changes experienced time to time in global and international area, we can consider it as 60% for domestic market and 40% for export. On the other hand, our biggest customer in domestic market is Arçelik and we supply products also to other white appliance companies.
After the leading domestic white goods producer Arçelik, which we are the approved supplier for, acquired the white goods producer Defy Appliances Pty (Ltd.) located in South Africa from Franke Holding AG, it suggested we establish a production facility in South Africa in order for us to fulfill their cable grouping and oven door seal needs on time and for a lower cost, which may come up during their production activities in the respective country. In line with this, after the meetings held between the parties, we acquired a certificate of incorporation on 23.11.2017 under the name ELCAB CABLE AND PROFILE (PTY) LTD. and opened our facilities established in a closed area of 5500 square meters in South Africa in April 2018 and started producing the goods we produce in our facilities in Turkey.